The best sales and marketing campaigns should include a foundation (to build sales), follow-up (with prospects and members) and retention strategy (to keep members after they are sold).
Foundation
Club operators need to lay out a sales/marketing plan that takes the following into account:
An educated sales team must understand that behind every sale is a person. Our industry’s focus is to help members meet their fitness and health goals. The concept “sales through service” needs to be examined more carefully.
People do not buy our services. They buy how they imagine our services will make them feel.
If a new member achieves his goal through our services, then he is certain to share his success with a friend. Eventually, the friend becomes a referral. Clubs increase the greatest amount of new members through existing ones.
Follow-Up
A successful system works to allow you to follow up with prospects and members. Creative member contests and referral programs will encourage prospects to become members. Combine the programs with strong sales incentives to increase sales traffic. The goal is to turn phone calls into appointments, appointments into confirmations and confirmations into the “close.”
Retention
Clubs need to build relationships with the membership base. Communicate to members with email, direct mail newsletters, internal referral programs, games and education.
You can also improve retention by rewarding employees. Give your staff incentives. Create a supportive financial system that rewards employees for meeting — and recognizes them for exceeding — goals. Strong employee relationships build loyal staff, and loyal employees lead to happy customers, who lead to more happy customers.
Q: Fitness Life Marketing ….How are the monthly payments handled and will my health club / fitness center get reports on which new health club member is or is not paying?
A: Yes…….All memberships generated by Fitness Life Marketing are billed through a national billing company with a stellar financial record and verifiable history. Membership dues are collected by this third party billing company and dispersed per our signed agreement. Your gyms share of the revenue will be directly deposited into your account each month.
Gold’s Gym has helped over 700 new clients over the past three years using the Fitness Marketing strategies developed by Fitness Life Marketing and Amerishape.
Q: What is the average Amerishape monthly membership fee paid by the new clients that join my fitness center under the Fitness Life Marketing Campaign?
A: Fitness Life Marketing on average charges just under $49.00 per month on a 12 to 24 month bank draft contract. This monthly fee can be adjusted to best fit your current fitness prices in your health club market.
Zach Hunt is the owner and head fitness trainer of Physzique, a semi-private fitness training studio in Spokane, WA. Check out http://www.SpokaneFitnessCoach.com to see how Zach has implemented the web strategies that have put his business marketing on auto-pilot.
An Easy (And Effective) Fitness Marketing Method That
Works 24/7 without Any Work!
By far and away my favorite way to marketing my Personal Training Business is through the Internet.
Not only is it fun and easy (once you know what to do), it works for you on auto-pilot without you doing any work.
Imagine a system that doesn’t require any work on your part and just spits out phone calls to you and phone numbers from online forms of people that are hot and bothered and ready to purchase your training today. That’s what my website does.
First a little background info, a website does require upfront effort, there’s no doubt in that, but once you have things in place, you don’t really need to make many edits or tweaks, or at least not more than an hour a month.
Just the other day I was looking at my website statistics (traffic, conversions, etc.) and I just have to share this with you.
Most people target keywords like city personal trainer, city fitness, city weight loss, and it is obvious that you should rank for keywords like:
* (local city) personal trainer
* (local city) fitness
* (local city) weight loss
* And so on with about 37 other keywords relating to fitness
But once you’re rank in top positions on Google and preferably multiple listings for those keywords, where do you go from there?
I have to warn you this gets a bit strange, but check this out.
While checking my stats I noticed a lot of my conversions / clients are coming from some pretty bizarre sources and keywords. Here’s a few of the keywords that people have found me through.
* Spokane cabinets – started as a joke to show a few friends of mine how to rank for a keywords, but now I’m #1 for that keywords without hardly any effort
* flying monkeys Spokane – this is pretty bizarre, in fact who searches this?
* anytime fitness cost – didn’t even try to rank for this keyword but no like #4 or 5 on a national level
* best cinnamon rolls Spokane – don’t think I rank high for this one anymore, but obviously I didn’t try to rank for this one
* I want to be fashionable – interesting is all I have to say, I don’t think I rank high for this one anymore
* Spokane snow march 9th – It snowed yesterday here in Spokane, WA quite a bit, and just because my site is becoming like an authority site for
And my personal favorite >>>> Spokane News
I ranked for this one a little while ago while having fun with keywords. I was like #3 or 4 for a month or so then stopped caring about it. This was above other TV stations / local newspapers. One of the only sites above me was the big local newspaper. I didn’t even try that hard, only fired a few good links at this site.
Normally I wouldn’t care if people visit my site unless they convert, but that’s the great thing is they did convert, I had even asked where they came from and what article they got to. They read that article, went to my conversion page and wham they’re contacting me.
So the point here is, there are a lot of people directly searching for personal training in the search engines. But there are also a lot of people not searching for personal training; however, they are still online. If you can get them to somehow stumble on your website and find out that they do indeed want personal training, then that’s when you strike gold.
Here’s where it get’s interesting, about half or so of my clients that come from my website are from people not even seeking out training or fitness solutions they just happen to stumble upon my website.
They read my entire website through, watch the video, they get hot and bothered and they discover that they do want to get in better shape. They may have never even considered training as an option before, or they may have though personal trainers are for the rich only, especially with most people’s current mindset of the economy and so on.
So here’s what you should do. Have your website be a local authority website for your city. Have a ton of content, a ton of worthwhile pages, and make it so people want to come back, fire a ton of back links at it, rank for a ton of keywords and you’re all set. It’s not hard; it just takes effort up front.
This strategy does require effort, but oh boy is that effort worth it. Soon you’ll have people chasing you down and a waiting list longer than you can handle.
Q: What results have other health club, gyms or fitness centers seen using the Fitness Life Marketing member enrollment program?
A: On average we are able to consistently enroll 75-150 new fitness members and often times many more in each health club marketing campaign. Health club marketing techniques can vary from market to market and therefore it can be difficult to predict the outcome however,Fitness Life Marketing has been doing this for so long now we have a reliable mathematical formula that we use to project the expected number for any given fitness market surrounding the health club. Over the past years our projection formula has allowed us to determine what kind of response rates to predict and what the health club can realistically expect to receive.
Q: What type of Fitness Life Marketing promotion would be best for my health club; cash down or monthly contracts?www.fitnesslifemarketing.com
A: We evaluate each fitness centers demographics and take into consideration what the fitness gym owner needs the most before we make our recommendation. We understand the importance of gross receivables and building the health club’s monthly bank draft is at the top of Fitness Life Marketing’s list.
Q: How are the expenses handled with Fitness Life Marketing ?
A: With our turnkey fitness marketing program all expenses are handled by Fitness Life Marketing. First we prepare a fitness marketing agreement that is signed off on by both parties. Fitness Life Marketing then advances all the necessary costs to run the health club marketing campaign. The fitness center has nothing to risk. Most health club marketing campaigns at Fitness Life Marketing conducts brings in between 75 to 150 new members and more…..Check out www.fitnesslifemarketing.com
Recent Comments