FITNESS LIFE MARKETING……Creative Corporate Marketing: Using Your Club’s Existing Programs

FITNESS LIFE MARKETING......Creative Corporate Marketing: Using Your Club's Existing Programs

FITNESS LIFE MARKETING......Creative Corporate Marketing: Using Your Club's Existing Programs

 

 

 

FITNESS LIFE MARKETING……Creative Corporate Marketing: Using Your Club’s Existing Programs

 

Is your corporate wellness program driving new business? In a struggling economy it is imperative that health clubs take a look at their existing marketable assets and expand on them to generate new leads and revenue.

Most fitness clubs fail to achieve long-lasting profits as a result of their inability to market their corporate membership agreements successfully. Contacting human resources representatives at organizations is a way to successfully generate relationships and establish employee discounts, but how can a health club promote its message and expand on leads to generate sustained profits in the future?

FITNESS LIFE MARKETING……Creative Corporate Marketing: Using Your Club’s Existing Programs

 

Establishing a relationship with an HR director is important, as it opens the door to the whole marketing process. Without this connection it is impossible to get the club’s specific message in front of every employee. The issue resulting from our current economic climate is that discounted memberships alone are not enough to attract clients. More aggressive marketing tactics must be used to bring employees into the location and introduce them to the valuable programs being offered.

FITNESS LIFE MARKETING……Creative Corporate Marketing: Using Your Club’s Existing Programs

As most health club owners will tell you, it is difficult to get potential clients into the club, because working out in public causes anxiety for many. In order to generate traffic, clubs must package some of their already existing value-added services to create specific marketing promotions. These campaigns will give employees other reasons to visit the club and allow them to become comfortable within its environment.

What club services could potentially be used in these corporate marketing campaigns? Based on club usage, a 7- to 14-day guest pass could be included in these promotional packages. Americans have the desire to get fit but become hesitant to commit to any type of contractual agreement. A trial membership will create a relationship between the potential client and the club with no strings attached.

FITNESS LIFE MARKETING……Creative Corporate Marketing: Using Your Club’s Existing Programs

 

Offering access to an online nutrition program incorporated on the club’s Web page is another beneficial tool. Activation codes to access this online nutrition program could be coupled with trial passes to ensure that all aspects of a healthy lifestyle are being covered by the club’s services. This is a valuable marketing tactic, considering that 60 percent of an individual’s fitness goals are based on nutrition. Online nutrition on the club’s Web site will create personalized meal plans catered toward specific individuals to help them supplement their fitness needs with a proper diet. Marketing this service will simultaneously attract a whole new segment of potential clients who are mainly concerned with nutrition and are unaware that this type of service is being offered at local health clubs. Bringing these potential clients into the club will allow sales associates to explain the importance of combining nutrition with a consistent exercise regimen to achieve their fitness goals. Incorporating these nutritional services creates a whole new outside profit center that can generate revenue from non-members and initiate membership sign-ups in the future.

Integrating access to some of the club’s other services, like personal training, yoga classes, massage therapy and tanning, could produce new leads and generate revenue from a corporate market. Many of these employees are going elsewhere to satisfy these needs. Failing to properly market all the services a club has to offer is allowing sizeable amounts of profit to slip away. An increasing amount of consumers are paying lofty prices for these services at separate specialty locations because they’re unaware that many clubs offer all this value under one roof. It is no wonder these marketable services within these clubs are not realizing as much profit as they could be.

 

FITNESS LIFE MARKETING……Creative Corporate Marketing: Using Your Club’s Existing Programs

 

The current economic climate has played a major role in the recent struggle for health clubs to generate new leads and sustain revenue. However, fitness centers fail to realize the potential profit that exists within marketing toward corporate wellness programs. Relationships with human resource representatives can generate access to directly market to the organization’s employees via e-mail. These e-mails can include personalized marketing campaigns sent directly to the HR coordinator that incorporate savvy and intriguing promotional information in a JPEG file, which is then forwarded to each and every employee within the corporation. Personalized e-mail blasts are surefire way to attract every employee’s attention to all the services your club has to offer.


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By: John Peters

Fitness Life Marketing:How to Increase Membership Sales

 

 

 “Revolutionize Your Club ‘s Financial Future In Just 30 Days with Fitness Life Marketing! “  How to Increase Membership Sales By:Richard M. and Jill O.

The best sales and marketing campaigns should include a foundation (to build sales), follow-up (with prospects and members) and retention strategy (to keep members after they are sold).

Foundation
Club operators need to lay out a sales/marketing plan that takes the following into account:
An educated sales team must understand that behind every sale is a person. Our industry’s focus is to help members meet their fitness and health goals. The concept “sales through service” needs to be examined more carefully.

People do not buy our services. They buy how they imagine our services will make them feel.

If a new member achieves his goal through our services, then he is certain to share his success with a friend. Eventually, the friend becomes a referral. Clubs increase the greatest amount of new members through existing ones.
Follow-Up
A successful system works to allow you to follow up with prospects and members. Creative member contests and referral programs will encourage prospects to become members. Combine the programs with strong sales incentives to increase sales traffic. The goal is to turn phone calls into appointments, appointments into confirmations and confirmations into the “close.”

Retention
Clubs need to build relationships with the membership base. Communicate to members with email, direct mail newsletters, internal referral programs, games and education.

You can also improve retention by rewarding employees. Give your staff incentives. Create a supportive financial system that rewards employees for meeting — and recognizes them for exceeding — goals. Strong employee relationships build loyal staff, and loyal employees lead to happy customers, who lead to more happy customers.

Sponsored by: Fitness Life Marketing 1-888-541-0714 ext2

 Article Research Contributor: Amerishape Weight Loss

Fitness Marketing

Fitness Marketing vid00058

Q: Fitness Life Marketing ….How are the monthly payments handled and will my health club / fitness center get reports on which new health club member is or is not paying?

A: Yes…….All memberships generated by Fitness Life Marketing are billed through a national billing company with a stellar financial record and verifiable history. Membership dues are collected by this third party billing company and dispersed per our signed agreement. Your gyms share of the revenue will be directly deposited into your account each month.

Fitness Life Marketing Asks: What is the average monthly membership fee paid by these new members?

 

Gold’s Gym has helped over 700 new clients over the past three years using the Fitness Marketing strategies developed by Fitness Life Marketing and Amerishape.

 Fitness Life Marketing Asks: What is the average monthly membership fee paid by these new members?

 

www.fitnesslifemarketing.com

Q: What is the average Amerishape monthly membership fee paid by the new clients that join my fitness center under the Fitness Life Marketing Campaign?

A: Fitness Life Marketing on average charges just under $49.00 per month on a 12 to 24 month bank draft contract. This monthly fee can be adjusted to best fit your current fitness prices in your health club market. 

Fitness Life Marketing: Zack Hunt…… An Easy (And Effective) Fitness Marketing Method That Works 24/7 without Any Work

 

 

 

 

 

 

 

    

       Zach Hunt is the owner and head fitness trainer of Physzique, a semi-private fitness training studio in Spokane, WA. Check out http://www.SpokaneFitnessCoach.com to see how Zach has implemented the web strategies that have put his business marketing on auto-pilot.

  

 

 

An Easy (And Effective) Fitness Marketing Method That

Works 24/7 without Any Work!

 

 

By far and away my favorite way to marketing my Personal Training Business is through the Internet.

 

Not only is it fun and easy (once you know what to do), it works for you on auto-pilot without you doing any work.

 

Imagine a system that doesn’t require any work on your part and just spits out phone calls to you and phone numbers from online forms of people that are hot and bothered and ready to purchase your training today. That’s what my website does.

 

First a little background info, a website does require upfront effort, there’s no doubt in that, but once you have things in place, you don’t really need to make many edits or tweaks, or at least not more than an hour a month.

 

Just the other day I was looking at my website statistics (traffic, conversions, etc.) and I just have to share this with you.

 

Most people target keywords like city personal trainer, city fitness, city weight loss, and it is obvious that you should rank for keywords like:

 

    * (local city) personal trainer

    * (local city) fitness

    * (local city) weight loss

    * And so on with about 37 other keywords relating to fitness

 

But once you’re rank in top positions on Google and preferably multiple listings for those keywords, where do you go from there?

 

I have to warn you this gets a bit strange, but check this out.

 

While checking my stats I noticed a lot of my conversions / clients are coming from some pretty bizarre sources and keywords. Here’s a few of the keywords that people have found me through.

 

    * Spokane cabinets – started as a joke to show a few friends of mine how to rank for a keywords, but now I’m #1 for that keywords without hardly any effort

 

    * flying monkeys Spokane – this is pretty bizarre, in fact who searches this?

 

    * anytime fitness cost – didn’t even try to rank for this keyword but no like #4 or 5 on a national level

 

    * best cinnamon rolls Spokane – don’t think I rank high for this one anymore, but obviously I didn’t try to rank for this one

 

    * I want to be fashionable – interesting is all I have to say, I don’t think I rank high for this one anymore

 

    * Spokane snow march 9th – It snowed yesterday here in Spokane, WA quite a bit, and just because my site is becoming like an authority site for

 

And my personal favorite >>>> Spokane News

 

I ranked for this one a little while ago while having fun with keywords. I was like #3 or 4 for a month or so then stopped caring about it. This was above other TV stations / local newspapers. One of the only sites above me was the big local newspaper. I didn’t even try that hard, only fired a few good links at this site.

 

Normally I wouldn’t care if people visit my site unless they convert, but that’s the great thing is they did convert, I had even asked where they came from and what article they got to. They read that article, went to my conversion page and wham they’re contacting me.

 

So the point here is, there are a lot of people directly searching for personal training in the search engines. But there are also a lot of people not searching for personal training; however, they are still online. If you can get them to somehow stumble on your website and find out that they do indeed want personal training, then that’s when you strike gold.

 

Here’s where it get’s interesting, about half or so of my clients that come from my website are from people not even seeking out training or fitness solutions they just happen to stumble upon my website.

 

They read my entire website through, watch the video, they get hot and bothered and they discover that they do want to get in better shape. They may have never even considered training as an option before, or they may have though personal trainers are for the rich only, especially with most people’s current mindset of the economy and so on.

 

So here’s what you should do. Have your website be a local authority website for your city. Have a ton of content, a ton of worthwhile pages, and make it so people want to come back, fire a ton of back links at it, rank for a ton of keywords and you’re all set. It’s not hard; it just takes effort up front.

 

This strategy does require effort, but oh boy is that effort worth it.  Soon you’ll have people chasing you down and a waiting list longer than you can handle.

 

 

 

 

An Easy (And Effective) Fitness Marketing Method

 That Works 24/7 without Any Work!

 

 

 

 

 

Q: What is the advantage to running the campaign myself?

A: The biggest advantage is you can make more money, providing you are willing and able to advance the expenses to initiate the fitness marketing campaign and are confident in your ability to learn and execute the Fitness Life Marketing system with some training.



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