Health Club News For Health Club Owners!

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Going the Distance
With 23 clubs and counting, Sport & Health is the largest fitness chain in the Washington D.C. metropolitan area. Locally owned and operated for more than 30 years, the company is led by CEO Jonathan Adler and President and COO Mark Fisher, two dynamic leaders who have created a plan that will allow the company to grow systematically over the next five years, while also improving its existing locations.

Left to Right: Jonathan Adler, CEO; Mark Fisher, COO and President, Sport &  Health Clubs, in the virtual cycling studio at Old Town Sport & Health fitness center in Alexandria, Va.

Anyone who has been lucky enough to live in or visit our nation’s capital knows that it is truly unlike any other place in the world. Brimming with diversity and steeped in history, the Washington Metro Area is comprised of innumerable neighborhood enclaves that often retain unique identities within the larger construct of D.C. Recently, Washington was named the “fittest city in the USA” by the American College of Sports Medicine – a distinction that happens to perfectly coincide with Sport &  Health’s plans for expanding its presence and upgrading its clubs.The network underlines a prejudice.

THE HISTORY

Adler happens to be a native D.C. resident, with a background as diverse as the metro area he serves. A true entrepreneur with a head for sales and marketing, Adler has achieved success in publishing and Internet start-ups over the years. He began working full time in the publishing business at the tender age of 19, while studying business at the University of Maryland. In December 2005, Adler was already a member of Sport   Health when he jumped at the chance to buy the company with four other friends and colleagues who were real estate partners and fellow club members. “I was looking for a business with recurring revenue and, more importantly, one that would allow me to positively impact people’s lives,” he shares.

As the other half of this executive team, Fisher brings a wealth of industry-specific experience to the table. Having worked in clubs since graduating from college in 1982, his first real gig was at U.S. Swim and Fitness – a growing company that also served as a training ground for Bahram Akradi of Life Time Fitness and several other industry veterans. The company was eventually purchased by Bally’s, prompting Fisher to open his own club. After locating a strong market in Wichita, Kan., he opened six clubs in the area over the course of 14 years. In 1996, he decided to take some time off and sold the clubs to private parties. By 2002, after several years of owning a hospitality-based business, Fisher was ready to jump back into the industry. He knew the CEO of Sport & Health at the time from his involvement in the exclusive Young President’s Organization (YPO), and opted to take a position upon joining the company that was beneath his real experience level in order to become familiar with the many changes that had occurred in the industry. By 2006, after several promotions, Fisher had assumed his current role and was deeply involved in making the company the best it could be.

PUTTING MEMBERS FIRST

Over the years, Sport &  Health has capitalized on the unique makeup of the Washington Metro Area by tailoring its approach to doing business accordingly — from programming to marketing, the clubs choose options that will appeal directly to those who live and work within a three-to-five mile radius of each location. The result is a wide variety of sports, mind-body and fitness programming for members.

“Our clubs are not cookie-cutter,” says Adler. “We choose the programming for each club by analyzing extensive demographic information which outlines the preferences of each club’s membership base – and the surrounding community as a whole.” For example, programming in one club may be more family-oriented, while programming at another location would be more focused on attracting active businessmen and women. According to Adler, being a locally owned and operated company allows them to more easily manage this variety, especially since both he and Fisher believe in getting out of the office and into the clubs on a regular basis. “I don’t manage from my office – our entire management style is very inclusive,” states Fisher.

Technology has also played a leading role in allowing Adler and Fisher to properly evaluate the performance of the clubs’ many programs. When Adler assumed his position at the helm of Sport & Health, the company was still using an outdated DOS system that was very slow to generate reports. They turned to CSI for help, and systematically updated the company’s hardware and software. Now, they are using a real-time system which everyone has access to, that can easily track and determine member preferences – an essential component in managing multiple locations that offer such a wide variety of programming. “We can look at the percentage of our membership that is engaged and determine how it is affecting retention,” Adler says.
Perhaps one of the most important ways Sport &  Health stays in contact with members and keeps a finger on the pulse of the communities it serves is through systematic communication with members when they are outside of the clubs. “We are big believers in e-mail and using online technology for keeping in touch with our members,” says Fisher. According to Adler, they reach out to all members on a monthly basis – either to let them know what’s going on in the clubs, or to ask them for feedback, or both. In addition, spot surveys are conducted quarterly and every member is surveyed annually using in-depth metrics designed to measure all aspects of each club.

    Community involvement is another key component of staying in touch. Sport & Health has raised more than $1 million in the last few years for charity, and managers and employees are expected to get out into the community where their clubs are located. This grassroots approach also applies to the company’s guerilla marketing choices, which Adler says have driven down the cost per sale while driving up closing ratios. And, the company’s record sales the last few months are solid proof that this technique is working. “Our member referrals are up because we are actively encouraging members to bring new people in, while our employees’ involvement in the communities has gone a long way to build trust,” Fisher shares. Adler agrees, stating, “With my business and marketing background, I’m a big believer in the power of the Internet and using marketing techniques that involve an unconventional approach, relying on time, energy and imagination instead of a big marketing budget,” he says.

HANDS-ON MANAGEMENT STYLE

According to Adler and Fisher, another major component to the success of Sport & Health has been the company’s outstanding Senior Leadership Team, general managers and employees – basically, the people who are out in the clubs running the show every day. “The most important thing to remember is that companies are always driven by the people who work there,” says Adler.

When asked how they have been able to locate and foster such a strong team, Fisher says they looked for “drivers” and were fortunate to find many already within the company. “We want to be the premier employer of fitness personnel in the region,” he shares. Adler agrees, stating, “We are both a great place to work and a tough place to work – our interview process is very detailed; our general managers typically go through seven or eight different interviews prior to joining our team.” In addition to exceptional management, Sport &  Health prides itself on the quality of its personal trainers; they accept fewer certifications than many other clubs, and all new hires must do an audition and interview with multiple general managers.

According to Adler, they also pay above average in order to attract and retain the best employees. This has allowed them to feel comfortable empowering managers and giving them real responsibilities – they are expected to understand what it takes to operate all aspects of the business. “We expect them to know members’ names and to spend three hours a day at the front desk, but we also expect them to be involved in discussions on marketing, pricing, compensation, etc.,” says Adler. “Our managers have a very strong influence and can really impact their club’s performance,” adds Fisher.

Neither Adler nor Fisher believe in a “top down” management style. Instead, both prefer to have as many heads as possible contributing to the betterment of the company. “You have to align your goals and expectations by developing a clear purpose, mission and value statement,” Adler shares. Fisher agrees, adding, “We have shifted the focus of the company culture and now everyone is committed to, and focused on, being a progressive, driven, energized health and fitness corporation.” To them, this means becoming better than they were last year, last month, last week, even yesterday. In practice, having regular inter-club competitions is a key part of this philosophy. Achievements like having the highest retention rates, the best member surveys or breaking a sales record do not go unnoticed, and rewarding positive change creates urgency and fosters a dynamic, high-energy environment.

More than 20 years ago, Fisher’s mother gave him a book that has now become an integral part of the culture at Sport & Health. An outwardly unassuming volume, “Rhinoceros Success,” by Scott Alexander is often mistaken for a children’s book at first glance. Its content, however, illustrates the importance of being “like a rhino” in life by taking charge and staying focused on your goal, while also being unafraid, thick-skinned and unstoppable in the face of challenges. “Today, this philosophy is enmeshed in the company – our screen savers are rhinos, clubs that “crash through” their sales goals get “Rhino Awards” and our conference room is called the “Rhino Room,” says Fisher. And it’s obvious that both he and Adler are willing to walk the walk. “Everyone needs to know what good performance looks like,” Adler says. “We are in front of them enough and are consistent enough to set the example.”

FIVE-YEAR PLAN

In case you haven’t heard, Sport & Health received $25 million in financing through PNC Mezzanine Capital and CMS Mezzanine Fund earlier this year, which has allowed the company to restructure senior debt — enhancing its capacity to grow and improve its network of clubs. Over the next five years, Sport & Health will continue to upgrade existing locations and has plans to acquire or build three new clubs per year in the D.C. area. For new clubs, they have a 20,000 square foot urban model and a 40,000 square foot suburban model, both of which have the capacity to provide the variety members have grown to expect. – CS

Keys To Success:

BECOME incredibly efficient at managing expenses, but always make sure that any changes will not have a negative effect on the member experience. Instead, focus on getting better terms from vendors and doing away with unnecessary waste.

INCLUDE key employees in the decision-making process. Get them involved in finding solutions to your club’s challenges – they are on the front lines of your business and will have important insights to share.

MOTIVATE your staff by creating inter-club competitions and rewards for outstanding achievement.

KNOW your community and service its needs. More people today are joining clubs that are conveniently located close to home or work, so understanding what your club’s dominant demographic really needs will help you keep members happy.

FIND ways to get managers and employees involved in community events. This is a great way to earn trust, and remember: You get what you give!

ASK your members to tell you what they think. Staying in touch with members and actively engaging them in the direction your club takes is paramount to remaining relevant in their lives.

Sponsored by: Fitness Life Marketing 1-888-541-0714 ext2

 Article Research Contributor: Amerishape Weight Loss

FITNESS LIFE MARKETING…Selling to the 50-Plus Market

FITNESS LIFE MARKETING...Selling to the 50-Plus Market

FITNESS LIFE MARKETING...Selling to the 50-Plus Market

When people call your facility, or walk into your business, odds are that they are there because they are seriously looking at buying a membership. This is especially true if the prospect is older than 50. These seasoned consumers have, in many cases, done their research long before they sit in front of your sales staff. However, your sales staff’s effect on their final decision is immense. How do you know if your current sales staff is suited to sell to adults who are 50-plus? The following nine traits are a good place to start.

1. The right attitude

Sales staff should be positive, pleasant, confident, resilient, empathetic and professional. They must also enjoy spending time with older people. If they don’t love older people, they shouldn’t be selling to them.

2. Know the basics

A professional salesperson must know all the elements of the sales process. Examples include a needs assessment with solutions, overcoming objections and closing the sale. To be great at sales, staff should blend these elements into their personality, and use them to move the sales process forward. But rather than an obvious series of steps that lead to closing the sale, this process should seem more like a conversation that ends with the customers getting what they want. Think of the sales role as being a personal concierge — someone who finds what the customer wants and needs.

3. Know the product

You need a first-rate understanding of how the product can, and will, improve the quality of life for older clients. Well-seasoned salespeople know when they don’t have the answer to a question, and will find someone who can answer it.

4. Education

Look for ways for your sales staff to learn new skills. Examples include role playing, courses, conferences, regional meetings, seminars, night school, DVDs, CDs and books.

5. Study life and people

Teach your sales team to observe what people say, how they say it, why they say it and when they say it. Have them make notes and learn from others. Have them ask buyers and non-buyers why they chose to buy from them or not.

6. Be ethical

American author, teacher and humorist Leo Rosten once wrote, “I never cease being dumbfounded by the unbelievable things people believe.” Your team will fight against the belief that sales people will say anything to get the sale. Remind your sales staff that being a great 50-plus salesperson means that they must stand by what they say, and ensure that what they say stands.

7. Work hard and smart

Make sure your team knows the difference between hard work and smart work. Time is valuable, and wasting time can prove costly. Your sales staff members need to learn how to prospect for new customers, plus have the training and ability to recognize who potential clients are. Great salespeople understand that they create their pay — wasting time is wasting money.

8. Ask for the sale

According to Malcolm Gladwell, author of The Tipping Point and Blink, everyone has the knowledge needed to make decisions in the blink of an eye. So, what holds a customer back? Is it fear? Is it that he didn’t get enough information to help justify the purchase, or she didn’t like the salesperson? Whatever it is, one thing is sure: Trying to get people to buy your products before they have reached their stage of readiness is like trying to get a toddler to eat creamed spinach. All that happens is a messy situation.

9. Follow up

Think about how often you have bought a product from a salesperson because she had a product that met your needs and she was right there in front of you? Then, the salesperson you spoke to a few months earlier called a few weeks after he was supposed to, and felt frustrated to miss out on your business. Your team needs to know that the key to increasing sales performance is timely follow-up with customers.

The right person for the job

Exceptional salespeople are individuals with the knowledge, skills, training, attitude and discipline to succeed. Help your salespeople hone their skills every day so that they can join the ranks of the great 50-plus sales professionals.

Sponsored by: Fitness Life Marketing 1-888-541-0714 ext2

 Article Research Contributor: Amerishape Weight Loss

Colin Milner

Is this the Best Fitness Marketing Ever?

Is this the Best Fitness Marketing Ever?

Is this the Best Fitness Marketing Ever?

Club owners and managers,…..What do you think?  Would you do this?

Send us your comment.

As part of an ad campaign, the health club chain Fitness First has turned a bus stop bench in the Netherlands into a scale that displays people’s weights on a large LCD screen.

Public shaming can a pretty powerful motivational tool and all, but I wonder: Should we be outraged or impressed? Then again, is this even good marketing in the first place?

Sponsored by: Fitness Life Marketing 1-888-541-0714 ext2

 Article Research Contributor: Amerishape Weight Loss

http://www.good.is/post/is-this-the-best-fitness-marketing-ever/

Gym Sins…Send us your “Gym Sins”

Fitness club managers dish about their members’ most obnoxious habits.

Please add your “Gym Sin” to the list

Send a good “Gym Sin Comment” and we will add it to the post .

It was perhaps the most extreme case of gym rage—ever. While taking a Manhattan spin class last August, Christopher Carter became so annoyed by the unrelenting grunts and shouts of a fellow spinner that he tipped the other guy right off his bike and into a wall. The grunter was hospitalized for two weeks after the incident. Carter was acquitted of assault charges in June. Hopefully, the acquittal won’t inspire a rash of altercations, as other exercisers decide that they too have had it with obnoxious gym behavior. Because any gym rat can tell you, grunting isn’t the most irritating thing people do in fitness clubs. From making lunch in the sauna to sporting unsavory yoga attire, club managers report that some of their patrons are clueless when it comes to gym etiquette, or general decency. Here are nine of the most outrageous fitness club offenses.


1. The Sauna Stovetop:  A manager at a New York Sports Club was walking through the women’s locker room a few years ago when she smelled cheese. Puzzled, she opened the door to the sauna, where a woman had placed bread and cheese on the hot rocks to make a postworkout grilled cheese sandwich. “Not only was it a health code violation, it was not really respectful to the other people in the sauna,” says NYSC PR director Linda Hufcut. “She said, ‘I do this all the time.’ That was, obviously, the last time she ever did it.'”
2. Nude Fitness?  A couple of visitors to a Gold’s Gym in Paramus, N.J., decided to get naked and weigh themselves before they started working out. The two men didn’t seem daunted by the fact that the scale was outside the locker room. They hung out by the scale, in full view of the other, clothed patrons, until a manager asked them to put some clothes on. They told Mike Epstein, the gym’s owner, that they did that sort of thing all the time at their home gym. Perhaps they meant “home gym” as in the one in their basement.
 
3. Creative Blow-Drying A man in a California Crunch gym decided that the best way to dry out his sweaty shoes was to stick a hair dryer in each of them while he took his after-workout shower. He was shocked when managers asked him to cease and desist. “He said, ‘I didn’t even realize I shouldn’t be doing this’,” says Keith Worts, chief operating officer of Crunch, a national fitness chain.
4. Downward Dog?  At another Crunch location a man had a habit of taking a yoga class while wearing shorts without underwear. He was more than happy to correct his faux pas as soon as managers made him aware that other members were uncomfortable with the view they were getting.
 
5. Work Out, Sleep In:   Some people get a little too relaxed at the gym. Gold’s Gym managers have reported finding customers who fell asleep in the tanning facility and didn’t wake up until the gym was closed, as well as customers who fell asleep on the bench press in between sets.
6. Killer Karaoke:  It’s common and profoundly annoying: gymgoers get carried away listening to their music players. Before they know it they’ve treated everyone in the room to an off-key rendition of “…Baby One More Time.” “I call it karaoke gone bad, because there is no background music and they’re singing at the top of their lungs,” says Harry Reo, a regional vice president for 24 Hour Fitness.
 
7. Talking (Too Much of) the Talk:  Fed up with people gabbing on their cell phones as they used the elliptical, many gyms have banned cell phones around workout equipment and designated areas for patrons to make calls. Still, people forget. “There’s nothing worse than running on the treadmill and having someone next to you conducting an extremely loud conversation,” says Hufcut, who’s seen some people use walkie-talkies while on the treadmill.
8. Sweat Sins:  It seems basic, but enough people forget to wipe down their equipment after using it that this was one of the four deadly gym sins included on an informational video NYSC taped a few years ago. During the segment a careless gymgoer didn’t dry off his machine; when he stood up, the entire machine was covered in dripping goo.
 
9. Scrimmage to Scuffle:  It’s only logical that testosterone can run high at the gym, and sometimes managers need to break up altercations on the basketball court, says Nancy Pattee Francini, co-founder and president of the Sports Club/LA, which has 10 locations around the country. “Those guys, when they’re playing basketball, can get into fights,” she says. “They’re not terrible fights—we’re a high-end club.”
These are, of course, the worst offenses, not the norm. Obnoxious behavior can usually be curbed with a little etiquette education, say gym owners. “Most of the time it’s really an awareness issue with members,” says Worts of Crunch. “We have to remind them that they’re in a shared public space.” Nonetheless, it might not be a bad idea to look over the list and make sure you’re not committing any gym sins.
 
Health Club Newsweek….This article has been brought to you by courtesy of www.fitnesslifemarketing.com
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FITNESS LIFE MARKETING ….AMERISHAPE…….How To Handle Health Club Sales Objections

FITNESS LIFE MARKETING ....AMERISHAPE.......How To Handle Health Club Sales Objections

 

 

 

 

 

 

 

FITNESS LIFE MARKETING ….AMERISHAPE…….

How To Handle Health Club Sales Objections

Objections to membership sales can be viewed as the most difficult part of the entire sales process for a health club sales person. This is especially true if the objection is viewed as an obstacle rather than an opportunity to help the guest get the results they are looking for. Here are some suggestions on how to handle health club membership objections effectively.

1. With the effective use of a needs analysis, always try to anticipate objections early in the health club tour and membership presentation. Too many health club sales people wait until objections come to them instead of trying to anticipate what they will be. Eliminate the objections as you go along, and the membership process will be much easier.

2. Never rush your response to a guest’s objection. Hear them out. Listen, even if you’ve heard it a thousand times before. Health club salespeople often respond too quickly and actually will over-talk their guests in these situations. This will often create friction with the guest which will likely lead to them not joining your club.

3. Repeat the objection back to your guest. This will buy you some time to think, plus it will also show that you are interested in what they have to say. It will also help you to be sure that you understand exactly what the guest is saying.

4. Don’t forget that that an objection to joining your health club is many times a “buying signal” because the guest still has questions. If they had no interest in your club or in joining, why would they still be talking to you?

5. If you think a guest’s objection is just a smokescreen, ask if they are interested in your club and in getting results. Smokescreen objections can be a real time waster for health club sales people, and even the most seasoned health club professionals can fall into this trap. Some club guests will feel overpowered by a confident health club sales person and their only escape is to create a “false objection” to joining your club. A simple way to rid yourself of this problem is by further probing in order to make sure that the objection to becoming a member is genuine.

6. It is important to remember that, statistically speaking, a minimum of three objections are needed before a person will buy. However, many health club sales people give up after the first objection without realizing that this person would have joined their club if they had persisted a little more.

7. Objections are simply part of the health club sales process. Without them, there would be no need for salespeople and you would be out of a job. So don’t let them stop you from reaching your goals. The true health club professional doesn’t ever let objections get in the way of end goals.

8. Listen carefully to objections you receive about joining. They will hold valuable clues about the guest’s needs and desire. A real objection can often reveal important information that is worth noting because even if your guest doesn’t buy on this occasion you may know what buttons to push the next time you speak to them.

9. The better your tour and the better your membership presentation, the fewer objections you will hear – it’s that simple. It’s important to give your presentation in a way that your guest clearly understands. This will help you avoid objections that arise from not clearly understanding what you have said. Practice.

10. It wouldn’t be sales if people never objected. Many guests who join your club simply enjoy the “going-back-and-forth element” of buying, and health club sales people should be aware of this.

Now, let’s go sell!

Sponsored by: Fitness Life Marketing 1-888-541-0714 ext2

 Article Research Contributor: Amerishape Weight Loss

FITNESS LIFE MARKETING…… Strategies to Improve the Effectiveness of Your Health Club’s Website!

Your Health Club's Website

Your Health Club's Website

 

 

 

 

 

 

 

 

FITNESS LIFE MARKETING……7 Strategies to Improve the Effectiveness of Your Health Club’s Website!

You never get a second chance to make a first impression. This is especially true when it comes to your health club’s website. In this day and age, your prospects will seek you out on the Internet long before they stop in or even call. So you want to make sure your website offers an attractive peek into what they can expect as members of your club. Here are 7 strategies to help make sure your website drives prospects to your club.

First and foremost, you need a way to collect visitor information. This is probably the most important element of an effective health club website. You already know you need to collect visitor information when a prospect visits your club. Apply that same strategy to your website! It is as simple as offering a 14 day trial membership in exchange for your visitor’s email address. The best way to do this is to have an opt-in form on your site, that is linked to an autoresponder system such as Aweber or Constant Contact. By collecting their information, you will have the opportunity to send them information about your club, fitness and nutrition tips, and a method of communication if they forget to redeem their trial membership.

Try to use pictures of your actual members on your site. Too many websites have the same stock photographs on their website. Images of real members from your club as well as your staff members are always more powerful than using images of people who are obviously models. Prospects will be turned off if you have a site loaded with pictures of people they cannot relate to. I recommend a “Gallery” of photos somewhere on your site.

Set up a “Partners” page on your website. This works well for a couple of reasons. First it looks like you’re a major part of the community. Prospects will likely see stores where they’ve shopped, and in turn feel comfortable with you through a mutual connection. But more importantly, this provides you a great opportunity to offer something of value to your neighbor businesses in exchange for something they can do for you.

Emphasize your most important message on your home page. If you’re the best, make sure you tell them you’re the best. If you’re the biggest club, the only 24 hour club, the club with the best service, the “guaranteed results” club…you have to tell them right away! What is it that is your best selling feature…your Unique Selling Proposition? What makes you different from the other fitness options in town? You want to make sure they know this right away. Make sure there is no doubt what message you want a visitor to know right away.

Always use dark font against a light background. Too many websites try to get fancy and put a dark background with light colored font…this is a mistake. If someone tries to read more than a few sentences of light text against a dark background, it will strain their eyes. Menus and headers can use a darker color, but the main content area needs to be white or a very light color.

Limit the number of menu tabs on your site. I’ve seen some websites that have up to 20 different menus on their site! I say no more than 6. You can easily develop subcategories for each of these. For example, don’t have a tab for group fitness and boot camp and massage and tanning and personal training and childcare. Have a tab called “Services” and have each of these a subcategory. Drop down tabs are especially useful for this.

Make sure your website is better than your competitors’ sites. This one probably goes without saying. If your prospects look at your website and look at your competitor’s website, they will call or visit the one that they like most. Make sure your site is prettier, more user friendly, and more informative than the websites of your competitors.

Sponsored by: Fitness Life Marketing 1-888-541-0714 ext2

 Article Research Contributor: Amerishape Weight Loss

Fitness Life Marketing: Zack Hunt…… An Easy (And Effective) Fitness Marketing Method That Works 24/7 without Any Work

 

 

 

 

 

 

 

    

       Zach Hunt is the owner and head fitness trainer of Physzique, a semi-private fitness training studio in Spokane, WA. Check out http://www.SpokaneFitnessCoach.com to see how Zach has implemented the web strategies that have put his business marketing on auto-pilot.

  

 

 

An Easy (And Effective) Fitness Marketing Method That

Works 24/7 without Any Work!

 

 

By far and away my favorite way to marketing my Personal Training Business is through the Internet.

 

Not only is it fun and easy (once you know what to do), it works for you on auto-pilot without you doing any work.

 

Imagine a system that doesn’t require any work on your part and just spits out phone calls to you and phone numbers from online forms of people that are hot and bothered and ready to purchase your training today. That’s what my website does.

 

First a little background info, a website does require upfront effort, there’s no doubt in that, but once you have things in place, you don’t really need to make many edits or tweaks, or at least not more than an hour a month.

 

Just the other day I was looking at my website statistics (traffic, conversions, etc.) and I just have to share this with you.

 

Most people target keywords like city personal trainer, city fitness, city weight loss, and it is obvious that you should rank for keywords like:

 

    * (local city) personal trainer

    * (local city) fitness

    * (local city) weight loss

    * And so on with about 37 other keywords relating to fitness

 

But once you’re rank in top positions on Google and preferably multiple listings for those keywords, where do you go from there?

 

I have to warn you this gets a bit strange, but check this out.

 

While checking my stats I noticed a lot of my conversions / clients are coming from some pretty bizarre sources and keywords. Here’s a few of the keywords that people have found me through.

 

    * Spokane cabinets – started as a joke to show a few friends of mine how to rank for a keywords, but now I’m #1 for that keywords without hardly any effort

 

    * flying monkeys Spokane – this is pretty bizarre, in fact who searches this?

 

    * anytime fitness cost – didn’t even try to rank for this keyword but no like #4 or 5 on a national level

 

    * best cinnamon rolls Spokane – don’t think I rank high for this one anymore, but obviously I didn’t try to rank for this one

 

    * I want to be fashionable – interesting is all I have to say, I don’t think I rank high for this one anymore

 

    * Spokane snow march 9th – It snowed yesterday here in Spokane, WA quite a bit, and just because my site is becoming like an authority site for

 

And my personal favorite >>>> Spokane News

 

I ranked for this one a little while ago while having fun with keywords. I was like #3 or 4 for a month or so then stopped caring about it. This was above other TV stations / local newspapers. One of the only sites above me was the big local newspaper. I didn’t even try that hard, only fired a few good links at this site.

 

Normally I wouldn’t care if people visit my site unless they convert, but that’s the great thing is they did convert, I had even asked where they came from and what article they got to. They read that article, went to my conversion page and wham they’re contacting me.

 

So the point here is, there are a lot of people directly searching for personal training in the search engines. But there are also a lot of people not searching for personal training; however, they are still online. If you can get them to somehow stumble on your website and find out that they do indeed want personal training, then that’s when you strike gold.

 

Here’s where it get’s interesting, about half or so of my clients that come from my website are from people not even seeking out training or fitness solutions they just happen to stumble upon my website.

 

They read my entire website through, watch the video, they get hot and bothered and they discover that they do want to get in better shape. They may have never even considered training as an option before, or they may have though personal trainers are for the rich only, especially with most people’s current mindset of the economy and so on.

 

So here’s what you should do. Have your website be a local authority website for your city. Have a ton of content, a ton of worthwhile pages, and make it so people want to come back, fire a ton of back links at it, rank for a ton of keywords and you’re all set. It’s not hard; it just takes effort up front.

 

This strategy does require effort, but oh boy is that effort worth it.  Soon you’ll have people chasing you down and a waiting list longer than you can handle.

 

 

 

 

An Easy (And Effective) Fitness Marketing Method

 That Works 24/7 without Any Work!

 

 

 

 

 

Fitness Marketing

Q: What type of Fitness Life Marketing promotion would be best for my health club; cash down or monthly contracts?                                                                                                        www.fitnesslifemarketing.com

A:  We evaluate each fitness centers demographics and take into consideration what the fitness gym owner needs the most before we make our recommendation. We understand the importance of gross receivables and building the health club’s monthly bank draft is at the top of Fitness Life Marketing’s list.

 Click Here For Video!     http://www.youtube.com/watch?v=vs4xNSlFHKE

Q: How are the expenses handled with Fitness Life Marketing ?

A: With our turnkey fitness marketing program all expenses are handled by Fitness Life Marketing . First we prepare a fitness marketing agreement that is signed off on by both parties. Fitness Life Marketing then advances all the necessary costs to run the health club marketing campaign. The fitness center has nothing to risk. Most health club marketing campaigns at Fitness Life Marketing conducts brings in between 75 to 150 new members and more…..Check out www.fitnesslifemarketing.com

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